Optimizing
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.
1. Web page content on pages that ads are served should be static not dynamic.
2. Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3. If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.
4. The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Adsense Ads

You must have a blog or Website to place your
Adsense Ads
Now you can have either one. A blog could be the easier way to start since
you will not have to learn all about building a website or paying for someone
to do it. But I would highly recommend that once you are on your way, you
take the time to expand your knowledge and get out there with your own
site. You will not be sorry to take this extra step to your success. But a blog
will get you going much quicker.
Your Blog or Website content MUST be helpful to your reader. You MUST
keep your customer and reader satisfied and feeling like it was worth their
time to visit your site. Otherwise they won’t bookmark you or ever return.
That is a surefire way to internet marketing death. Mistreat your reader, with
garbage, copycat trash and they will know. Even the Newbies. Don’t Doubt
it! That is why I said earlier to be proud of whatever you put up. We are
talking your potential livelihood hear. Take this seriously!
And with a blog or website you must update your information periodically.
Not only does this help your customers or readers feel good about returning,
but the search engines love it.
One internet marketer says” Content, Content, Content” That is what leads
to success, with your search engines and with your readers.

What is Google Adsense?
Google.com earns most of its revenue by allowing other website owners to
advertise on their search result pages. All this is managed through a program
they call AdWords. In other words, Webmasters are paying Google from
their advertising budgets, to allow their ads to appear on Google.com.
Do a search on Google for anything, go ahead do it!
Now see those ads on the right hand side of the page, those are Google
AdWords. Now if you were to click on one of those ads the webmaster who
is advertising there, will be charged a set amount and Google will deduct it
from the Webmaster’s advertising budget.
So Adsense is a program that allows people to promote these same
AdWords ads (you know the ads on the right side of any Google search) on
our websites or blogs.
Now here is the amazing part! Google will pay us a certain percentage of
what the AdWords customers are paying Google for those ads. We are
actually helping Google advertise these AdWords ads, and Google is paying
us a share of the revenue they earn every time a visitor comes to our sites
and clicks on one of the ads.
Yes! You read that right.
All your visitor has to do is click on the ad. Not buy anything. Not give their
e-mail address. Not commit to anything. JUST CLICK ON THE AD!
And we get paid.
Also, Google will actually read your page title and content, etc. and interpret
what each page is about, and only place relevant ads on your site. So if your
site is about Raising chickens, Google will not place an ad about Perfume on your site. Only stuff about chickens or farms or equipment or feed or
whatever. You get the point.
This of course, will dramatically improve the chances of someone being
interested and therefore click on an ad. BOOM! We get paid!